Your Story. Your Conversations. Your Goals.
Ever hear of a little company called Wendy’s? What are they known for in the industry?
How about Microsoft? What makes them so famous?
Now for the hard question.
What is your company famous for?
If you’re not sure – or worse, your answer is something like “technology solutions” or “financial services” – then it is time to think differently, and begin to tell your company story differently. Much differently.
You don’t have to be famous like Wendy’s or Microsoft – you can be wildly successful by being famous with 50 clients. Or respected with a core 10 customers. You do want to be famous to your customers – and telling a remarkable story is how you build that fame.
- The story that says who you are.
- The story that clarifies why you matter.
- The story that connects with and engages the audience who cares about your story: your customers.
A remarkable story is the foundation of all your business communication content: web copy, marketing materials and campaigns, presentations, blogs, webinars, social monitoring, the whole business-storytelling book!
It’s also at the heart of how you develop strong relationships with your customers. Your story is how you build and maintain your brand, how you manage your reputation in the market, how you influence and direct market response to your products and services.
And it’s the only way to build an inbound marketing strategy – that “pull, not push” approach that brings in your target customers, that sells them on buying from you before you have to “sell” them.
Let MJ2 show you how to: identify, engage, delight…and then convert your customers.