New Media – Interactive

What’s all the noise? At MJ2, our team remembers when the new noise was the buzz of the thermal paper fax machine! Remember? That was our team a few decades ago…all working on large projects for class-leading corporations, and communicating via…fax…
Then came email and wow, could we really get the job done! Sharing documents and information had suddenly become so easy!
Now, it’s social business, and we are excited about it! So excited that we are dedicating a large part of our business strategy to getting it right…hiring resources, embracing global partnerships, and listening…a lot of listening!
Where should you start? Here are a few pointers from our team to help get you started:

• Your social media plan and strategy should become fully integrated with your online marketing plan.
• Assign an in-house champion that has leverage and key relationships within all departments.
• Prepare and plan.
• Think of your social media endeavor as a new way of thinking…a new way to weave this culture into your day-to-day business
• Don’t abandon old practices of communication (well, maybe the thermal fax..)
• Understand that these strategies may be messy at times. The old way of pushing your marketing messages to your audience is truly “old think”.

Embrace. Adapt. and Engage!

How MJ2 helps to get you started:
1. Social Strategy - nothing can begin without a well-formulated strategy. Buy-in from within all levels of your organizations needs to exist in order for this to be successful. These tools are free…dangerously free. What are your business objectives, where do you want to be heard, and what are your quarter-to-quarter objectives? MJ2 provides you with the roadmap and teaches you how to use the tools most effectively.
2. Platform Selection - deciding where to communicate is just as important as what you communicate. Once you begin, there is no turning back! Your website, Facebook, youtube, twitter, blogs…the key is understanding what places will be most effective for you to launch a successful strategy.
3. Research, Listening and Content - so what will you say, and when? Research and listening are key components to our service offerings.
4. Value and Expertise - having been involved with and worked for many Fortune 100 and 500 companies in our previous life, bottom line, we get it! You should be spending time managing your company, not new technologies, so you can focus on what really matters…the bottom line.
5. ROI and SEO - key critical components of any online strategy. We will help you select, measure and provide results. Social strategies are a key component to any online campaign, and can be very effective in driving traffic directly to your interactive world. Conversations can and will turn into conversions.

 We share your passion and vision. Old fashioned work ethic, with a passion for new ways of thinking.