When, Why, How?

All marketing falls into two categories:

Push Marketing and Pull Marketing.

To marketers, it’s as basic as breathing in and out. But that doesn’t help the business owners without the benefit of a marketing department.

Think of your store or business or brand as a doorway, and just on the other side of the doorway is your product.

Reluctant to enter the doorway is the prospect. How do you get them to come in?

With marketing.

Think of marketing as a type of force on the prospect. You can choose to pull the prospect through the door or you can push them through the door.

At MJ2, our traditional expertise coupled with new pull marketing strategies allows us to objectively recommend what techniques to use, and at what time during your campaign. Ultimately, we want to teach you to stop “interrupting” your buying network.  Instead, give them reasons to voluntarily draw your company into their personal media experience.  Remember, they are ultimately in charge, and will make the final decision whether to enter through your door…or not.

More on Push v. Pull here.