This week, MJ2 took to the road to support the social marketing efforts that we are providing to Inner Health Chiropractic (IHC). IHC has five busy locations in Columbus with over 27 staff members who noticed the recent changes in their marketing efforts, yet were not sure of the details. Sure they had done other media and event marketing – even gave out some tricky “Spine” pens, and…need we mention the “Yellow Pages”? But….Facebook? Twitter hashtags? QR Codes? Manic Massage Mondays? Event Outreach? What?

MJ2 decided to go back to a bit of the “old ways” of educating the IHC staff and scheduled brief meetings in each office to demonstrate these new social marketing channels in person.  Meeting the staff offered both (IHC and MJ2) the opportunity to put a few faces to the names, time to show IHC how their patients were engaging on the IHC Facebook page and gave them confidence in knowing that they were being properly represented with their social marketing. Yes, MJ2 has their back!

Overall the enthusiasm has been great! The IHC teams are very excited to participate on Facebook and through various outreach events. They posed for pictures, shared some stories and are anxious to participate.

Everyone at IHC is ready to make this a successful project but more important, they are ready to help people feel better with awareness about health and wellness. We call that…#feelbetter!

Did You KNOW….

• InnerHealth Chiropractic has 5 locations in Columbus – North, German Village, West, East and Dublin.
• Massage Therapy is an excellent choice for wellness.
• IHC accepts most insurance plans.
• Offers a FREE 1-hour massage weekly on Facebook.

Follow along and see how you can improve your wellness and #feelbetter.

COLUMBUS, OHIO (May 27, 2011)— MJ2 Marketing Group was recognized last night as one of the state’s top digital and interactive talents at the 2011 Ohio Interactive Awards.

MJ2 Marketing Group received an award for Social Web – best use of a social network to promote an organization, product, cause, etc. and create an ongoing dialogue with fans, customers and potential customers for client, Columbus Diocese Office of Vocations, Face Forward: Connecting Catholic Youth.

The awards were presented during a recognition ceremony at the Ohio Union at the Ohio State University, in Columbus.

L-R – Jeremiah Guappone, Becky O'Connor, Anna Young, Fr. Jeff Coning, Megan James, Colleen Mar, Stephanie Giska

A total of 15 awards were presented in the following categories: Advertising, Sectors/Industry, Social Web, Best Integrated Campaign, Best Use of New Technology, and Interactive Agency of the Year. Winners were chosen by a panel of marketing industry leaders who work with and represent some of the world’s most recognizable brands and Fortune 500 companies. Entries were judged on a 5-point scale in four areas: Challenges, Strategy, Objectives, and Results.

“Ohio is home to some of the best and brightest digital and interactive professionals in the world, who do incredible work for both major and emerging brands,” said Bryan Huber, a founding member of the awards program. “The Ohio Interactive Awards were created to showcase and recognize that tremendous talent.”

Sponsors of the 2011 Ohio Interactive Awards include Website sponsor, Sync Creative; Promotional sponsor, Kessel Communications; and Event sponsors, Columbus Interactive, Dynamit, Ozone Studios, Talktainment Radio, Webbed Marketing, Exact Target and Resource Interactive. Founding sponsors of the awards are TeamBuilder Search, Bryan and Leigh Huber, and 247 INTERACTIVE.

Created in 2009, the Ohio Interactive Awards celebrate and recognize Ohio’s creative talent and the exceptional work produced by the interactive marketing community.  For more information on the awards, visit http://ohiointeractiveawards.com.