MJ2 Marketing is committed to implementing a social media marketing strategy that is customized to the needs of each of its clients. The entire team believes that in order for these strategies to be successful, the brand-building content must be clear, valuable, timely, compelling and well-written. Without superior content, the strategy is meaningless. To help us achieve these high standards, we reached out to Lori Murray, a veteran writer and communications expert. Here’s a little bit about Lori and her thoughts on why content matters.
Lori Murray, Content Consultant
Megan James and I first met when she noticed a magazine article I’d written about one of her clients. She contacted me, and the two of us shared our thoughts about everything from Twitter to the future of daily newspapers–over a cup of coffee. At that time, MJ2 Marketing was just getting off the ground, and I was churning out magazine articles for publications like Business First and Ohio Magazine. Even then, it was evident that our skills were complementary.
A few years later, Megan approached me about partnering with the MJ2 Marketing team as a content consultant. Our philosophies were in sync, so it seemed like a good fit. We are both old-school advocates of solid grammar and a strong command of the English language. And everyone at MJ2 Marketing understands that compelling, well-written content is the key to a successful social media campaign. Quite simply, the content we produce must be perfect.
Knowing that, here’s a little background on my professional career and how I plan to apply my skill set to the tasks at MJ2 Marketing. First, I’ve been working as a professional writer for the past 15 years. What started as a career writing magazine articles for local and national publications has evolved into writing and communications consulting for a variety of businesses and agencies. I honed my craft while interviewing and writing for such publications as Woman’s Day, Family Fun and Parenting. Today my byline still appears in print and online publications, including more recently, Forbes Woman; however, I now write primarily for businesses and agencies. I am a huge fan of the written word and frequently conduct presentations and training workshops about grammar and communications for local businesses and organizations.
As we head into the last four months of 2010, I look forward to sharing my experience with MJ2 Marketing. Like Megan and the rest of the MJ2 team, I believe that good content is essential for achieving the social media marketing outcomes that every client expects—and deserves. MJ2 is keenly focused on conversations and conversions, and I believe that together we will deliver great results.
Lori Murray, Content Consultant
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