It's Social

Are you ready to tweet, pin, connect, share, follow, blog, tumblr, flickr and the old time traditional way – watch, the Super Bowl? This Sunday’s SuperBowl XLVI in Indianapolis will be the first ever to feature a Social Media Command Center. If you didn’t think that social media had arrived with the recent news of a facebook IPO, think again. While the NFL and traditional media will be covering every possible angle of the game, the Super Bowl Social Media Command Center will provide information on just about anything else a fan visiting Indianapolis would want to know.

Here’s a few links that will help guide you… so get your laptop, ipad and/or mobile phone and be ready to go!

THE GAME

The Official Super Bowl NFL Page.

The Super Bowl and the city of Indianapolis want to provide an opportunity for a great “connected” customer experience.

Where to watch: NBC is your source online. 6:30PM EST is the estimated Kick-Off time. And on TV, well you know what they say, check your local listing. And the half-time show will be Madonna – here’s her rumored not yet released set list.

THE ADS

C’mon! As marketers (or just as a viewer) it’s all about the ads.

Mix the old (newspapers) with the new (interactive digital) and rate your favorite ad online with the USA Today Ad Meter and see the results on February 8 in the USAToday. Will you be picking the popular favorite?

View the ads now (or should I say, Pin) on the newest, hottest social platform – Pinterest.

THE FOODS

It’s all about the food! What’s your favorite? I’m thinking wings, but I have seen some great items on Pinterest the past few weeks! Of course the Food Network has a lot of recipes for you to choose.

And we definitely need a Coke and the Coke Polar Bears.

THE SOCIAL

Check out the online Super Bowl Party that was started FOUR years ago by ad agency Mullen, utilizing twitter as the primary tool – make sure to check out the Brand Bowl.

Follow, tweet, check-in, share, post….

Tweet it: @superbowl2012 or #SB46

Check the Super Bowl on Facebook.

Want to share some photos?

YouTube

Whether you decide you just want to sit down on the couch and eat some nachos, this Super Bowl will be remembered for the many ways that social media tools were used to connect a large viewing audience at one time. May the best team win. Enjoy the game.

As Facebook continues to evolve and make changes, MJ2 adapts, reviews, tests and makes changes as well.  Since the most recent round of Facebook changes, implemented in late September, we updated our weekly blueprint posting guidelines and methodology around content management to improve placement and visibility.  The results have worked quite well!

A quick glimpse into our content blueprint methodology:

• 40% of the time we are sharing relevant articles, photos, updates and other information that is relevant to that community
• 40% of the time we are posting engaging articles, photos, updates or blogs
• 20% of the time, we are promoting the business or cause of the page.

Our goal is to have a balanced array of information that our audience deems important or interesting enough to keep reading and participating within the Facebook community. Experts may agree or disagree with us on these percentages; however, with 13 managed communities with multiple Facebook pages, we are here to tell you…this works.

Wednesday’s success within the Face Forward Facebook community clearly demonstrates our methodology. Awards and accolades have been abundant on this page; however, the greatest gift we have received so far was yesterday, with the “sharing” of this photo…

Results (and this continues to change by the minute)…

• 235 Likes
• 43 Comments
• 143 Shares.  That is 143 shares!

What does your page look like in the “share” category?

Google search undergoes ‘most radical transformation ever’.

On Tuesday, January 10, Google announced an update called “Search, plus Your World”. This new feature update causes Google’s robots to utilize the data from its social network (Google+ profiles and business pages) along with the Internet information to deliver search results to people. It allows for personalized and social search and combines it into one seamless experience.

In the words of Paul Adams (formerly of Google and now at Facebook):

“We are moving away from a Web that connects documents together to a Web that connects people together…We are now seeing the things we have done socially for thousands of years move online. The emergence of the social Web is simply the our online world catching up with our offline world…The social Web will grow, become mainstream, and eventually simply be known as the Web”.

Google+ is making its presence known in Google search results.

You may be asking yourself, “Why do I need another free puppy (Google+)… I already have a Facebook page and twitter for my business”. Here’s why:

• Google Authority for Search
• Search Optimization
• Cross integration of all Google products
• Google +1 buttons
• Integration of social and web on one platform
• Share straight from your search results

How Google+ impacts your marketing.

To give you a quick idea of how impactful these updates are for marketing, consider this hypothetical example. Say you’re an IT software company, and you have a Google+ business page. Now with Google’s new updates, if someone looking for IT software and searched Google using the term ‘IT software,’ they might find your business’ Google+ page. And think about what would happen if you don’t have a Google+ page but your competitors do. Competitors: 1. You: 0.

Furthermore, if your IT software company has built up a large following on Google+, content that you’ve shared with your followers will also show up in those followers’ relevant Google.com searches, keeping your business top of mind and increasing its visibility among existing followers.

(Source: Hubspot, January 4, 2012.)

Here are examples of companies that are doing a great job using Google+:

Samsung

King Arthur Flour

Search Engine Land

Scott Jarvie – a photographer

My Coffee Stop

Check out our Google+ page:

MJ2 Marketing Group

Want to get started on Google+? For more information, give us a shout and we will help you out!  Just one more way that MJ2 is helping you to stay ahead of the competition.