Why Content Matters

by Lori Murray on September 8, 2010

MJ2 Marketing is committed to implementing a social media marketing strategy that is customized to the needs of each of its clients. The entire team believes that in order for these strategies to be successful, the brand-building content must be clear, valuable, timely, compelling and well-written. Without superior content, the strategy is meaningless. To help us achieve these high standards, we reached out to Lori Murray, a veteran writer and communications expert. Here’s a little bit about Lori and her thoughts on why content matters.

Lori Murray, Content Consultant

Megan James and I first met when she noticed a magazine article I’d written about one of her clients. She contacted me, and the two of us shared our thoughts about everything from Twitter to the future of daily newspapers–over a cup of coffee. At that time, MJ2 Marketing was just getting off the ground, and I was churning out magazine articles for publications like Business First and Ohio Magazine. Even then, it was evident that our skills were complementary.

A few years later, Megan approached me about partnering with the MJ2 Marketing team as a content consultant. Our philosophies were in sync, so it seemed like a good fit. We are both old-school advocates of solid grammar and a strong command of the English language. And everyone at MJ2 Marketing understands that compelling, well-written content is the key to a successful social media campaign. Quite simply, the content we produce must be perfect.

Knowing that, here’s a little background on my professional career and how I plan to apply my skill set to the tasks at MJ2 Marketing. First, I’ve been working as a professional writer for the past 15 years. What started as a career writing magazine articles for local and national publications has evolved into writing and communications consulting for a variety of businesses and agencies. I honed my craft while interviewing and writing for such publications as Woman’s Day, Family Fun and Parenting. Today my byline still appears in print and online publications, including more recently, Forbes Woman; however, I now write primarily for businesses and agencies. I am a huge fan of the written word and frequently conduct presentations and training workshops about grammar and communications for local businesses and organizations.

As we head into the last four months of 2010, I look forward to sharing my experience with MJ2 Marketing. Like Megan and the rest of the MJ2 team, I believe that good content is essential for achieving the social media marketing outcomes that every client expects—and deserves. MJ2 is keenly focused on conversations and conversions, and I believe that together we will deliver great results.

Lori Murray, Content Consultant

{ 0 comments }

Phew….Summer is Over!

September 3, 2010

And for most of us, it was a long, hot summer. I just sat through our weekly content meeting (when our team meets and talks content strategy for our clients), and we were reflecting on the past three months at MJ2.  Rest was clearly not in our picture!  Maybe this last weekend will bring us [...]

Read the full article →

Hit List – August 31, 2010

August 31, 2010

Business
Are your employees using the various social tools? They should!
Here are 10 things you can get your employees do to get started on LinkedIn.
Business schools are teaching courses in social media.
Blog
How to be organized for your company blog.
Content
Tom Martin always offers some great insights when it comes to marketing strategy – “It’s Not About the [...]

Read the full article →

The Fun List – August 24, 2010

August 24, 2010

Don’t care for the shout-out for UCLA….Some little known facts about my hometown (Los Angeles) on facebook.
20 Reasons the Best Ideas Come in the Shower
5 Ways that ebooks are better that paper books. Thinking about getting an e-book app. May have to wait until I get the iPad.
Going to check out this retro looking game [...]

Read the full article →

The Hit List – August 17, 2010

August 17, 2010

Here’s a great list of must-use tools for the mac (Thanks Brad, @ThatBradleyGuy)
Why are companies not on board with outsourcing?
I always get some great information from Steve Rubel – Six digital trends to watch.
I have so noticed this in my own personal news consumption. But I still am a die-hard Vanity Fair reader.
You got to share! [...]

Read the full article →