As Facebook and Twitter continue to grow as the preferred platforms for mobile marketing, it is time to start thinking about more creative methods to reach your target customer. Several brands have found Snapchat as a valuable place to create intimate, one-to-one connections with their customers.
What is Snapchat?
Snapchat was launched in 2011 and has grown to be a widely popular messaging app, especially among teens and Millennials. The application allows users to take pictures and videos, add text and drawings on top and send it to their friends. Once their friends open these snaps, they have ten seconds before the snaps disappear. The receiver does have the ability to take a screenshot of the snap, but the sender will be notified if they choose to do so. The app is free on both iOS and Android phones.
How should I use Snapchat?
There are plenty of opportunities to use this platform for marketing purposes. Snapchat allows you to personalize your messages to target individual customers. While this may require more work, it can create a much more meaningful interaction with your customers. Not to mention how fun and compelling the disappearing content can be for your campaign. Take a look at these Snapchat marketing pioneers for a little inspiration!
Thousands are privy to short, sweet, visual social media content each and every day on their mobile device. From contest announcements to a behind-the-scenes look and everything in between, Snapchat offers plenty of options to use the mobile app to your advantage by creating a unique marketing opportunity that allows you to build your relationship with your customer.
Have you used Snapchat to market your brand?
Do you know someone who has provided tremendous support by serving as a caregiver for you or someone you love? Stefanie Spielman found that support from her husband, Chris Spielman, when he put his professional football career on hold to care for her when she was first treated for breast cancer in 1998. Stefanie and Chris established the Stefanie’s Champions Awards luncheon as an annual event to honor this important factor in cancer treatment, the loving and healing presence of a devoted caregiver. In fact, the first Stefanie’s Champions award was given to Chris.
Megan James’ relationship with Stefanie dates back to their Delta Gamma days at The Ohio State University. Stefanie made a significant impact on Megan’s life and she has made it her mission to help continue Stefanie’s goal of finding a cure for cancer. She does this by serving as a member of the Champions Committee , the group that organizes the luncheon each year.
The 15th Anniversary Stefanie’s Champions luncheon will take place at the Ohio Union on April 9, 2014. The time is now to submit your nomination. Click the link above to nominate your Champion. All submissions are due by January 15th.
Facebook has announced two key changes to how the News Feed displays news content.
- Clicking on an article may reveal up to three related news articles.
- Additional comments on a story you have already read may “bump” the article back up in your News Feed.
In order to surface higher quality news articles to your News Feed, memes will appear less often, especially on mobile. Why the new changes? According to Facebook’s official blog post, “Our surveys show that on average people prefer links to high quality articles about current events, their favorite sports team or shared interests, to the latest meme. Starting soon, we’ll be doing a better job of distinguishing between a high quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories on mobile.”
Are you ready to create and share higher quality content on your Facebook page? Contact MJ2 Marketing to help plan your content strategy.