Goal: Utilize social marketing to gain followers in chosen demographic.

MJ2 Services: Logo and Design, outreach literature, custom facebook application, custom WordPress blogs, video storytelling and e-mail marketing.

Face Forward is a customized recruiting and marketing project, built to include traditional foot marketing for outreach, online websites and blogs,  a custom Facebook social application, and video storytelling to engage young men and women in the Catholic community of Columbus.  The Diocese of Columbus began this project in the Fall of 2009, in hopes of adding a new element to their recruitment and messaging to Vocations and other Catholic Diocese projects.  The targeted demographic, young men and women ages 13-24 were identified as being highly communicative, driven to serve, responsive to Facebook messaging and content, and open to new ways of receiving their Catholic messaging.

MJ2 began with a series of strategy sessions with many departmental areas of the diocese, and built a communications matrix and outreach marketing program to compliment the online community. This outreach effort has touched thousands of young men and women in parishes and Catholic schools, and has yielded an extensive recruiting and targeted/scrubbed prospect list across all platforms.  In addition to daily social interaction to the kids, the parents receive targeted emarketng information monthly from the Vocations Office.

Latest information: MJ2 has submitted a target list and scrubbed list, in which all identified recruits are participating and active in the Face Forward community.   Our Facebook community consists of over 3600 fans as of  October, 2011.