Goal:  Connect and and find our end-user through social marketing.

MJ2 Services:  Blog design; Facebook Welcome Page ; LinkedIn; Twitter; Social interactions; Social monitoring, Custom FDIC Show video.

Fire-Dex was ready to embrace the end-user, and commit their new website to an online, interactive community.

This MJ2 initiative combined a content blueprint session and strategy, and social start-up that included a custom built WordPress blog site, a Facebook skin and fanpage, a custom youtube channel, and twitter.  Content management and content curation are underway with historical pieces about firehouses, and the passion that comes with the job of saving lives.

Fire-Dex has a great story to tell.  Growing their business out of Medina, Ohio, they want to be known as the little company with a big presence.  We decided that was easy with social and their end user community being firefighters who are active in this space.

Embrace. Engage. Interact…Repeat.

Latest Information: The facebook fanpage made its debut at the FDIC show, with substantial visits/likes to the page. Organically, the community grew by over 20% in the first month.